2025

Oakridge Debuts at DOMOTEX in Shanghai, Contributing to a New Global Landscape for the Wood Flooring Industry

From May 26 to 28, DOMOTEX asia/CHINAFLOOR, the largest and most influential flooring industry event in the Asia-Pacific region, was grandly held at the National Exhibition and Convention Center in Hongqiao, Shanghai. Under the theme "Symbiosis of Nature and Technology," Oakridge made its debut in Hall 5.2, the Global Wood Flooring Excellence Pavilion, showcasing its comprehensive range of high-end flooring products and cutting-edge technological achievements. The exhibition attracted over 80,000 professional visitors from 124 countries and regions worldwide.

Oakridge Wood

Red elements created a visual focus, while a semi-enclosed structure maintained a sense of mystery in the booth. A fluid layout seamlessly connected product display and experience areas. A rotating brand box guided the rhythm of the visit, with brand identifiers and product zones naturally transitioning during movement. This not only reinforced brand recall but also allowed visitors to perceive the intrinsic connection between the products and the brand as they moved through the space. Tiered three-dimensional display walls divided functional areas while maintaining visual continuity, ensuring that visitors could capture the brand’s core message from every angle. Artificial lighting mimicked natural light, allowing the texture of wood to express varying degrees of warmth at different times of the day.

Oakridge Wood

This exhibition marked Oakridge’s first appearance, demonstrating its internationally leading capabilities. Supported by a robust team of technological R&D professionals and innovative product design concepts, the company has built an international supply chain system covering product design, production, sales, and service. Its products are not only highly popular in the local market but are also exported to global markets including Europe, the Americas, Africa, the Middle East, and Southeast Asia.